The SnoValley Regional Chamber of Commerce has put out its 2025 impact report.
According to the report, 2025 was a big year. Led by CEO Kelly Coughlin Games, the chamber added 72 members, pushed for sustainable tourism, joined the SnoValley Innovation Center and more.
It all happened under a name change, from SnoValley Chamber of Commerce to SnoValley Regional Chamber of Commerce.
“This name better reflects who we have become: a chamber that serves multiple communities, leads regional initiatives and represents the Snoqualmie Valley at the local, county, state and national levels,” the report stated. “Our work is regional. Our impact is regional. And now, our name reflects that strength.”
While the chamber was once just a “local connector,” the report says, it is now an influential organization recognized regionally and statewide.
“We are a regional leader, a statewide advocate for rural business, and a driving force for the Snoqualmie Valley economy,” it said.
Advocacy is important to the chamber, which has been a proponent for State Route 18 improvements, testifies on state legislation and is a part of local coalitions.
One of the chamber’s top priorities is sustainable tourism — tourism that balances environmental protection, cultural values and economic viability.
In 2025, the chamber received more than $350,000 in grants from Washington State Tourism and Port of Seattle to launch its 15-year Sustainable Tourism Roadmap.
It also continues to prepare for the 2026 FIFA World Cup and all the ways the event could bring business to the Snoqualmie Valley.
Through a partnership with the SnoValley Innovation Center, the chamber launched snovalleyjobs.com, an automated and free job board for local businesses. It also worked to provide business education and encourage entrepreneurship.
In the report, the chamber also announced its new Affinity Groups, which will bring together professionals who have things in common to help them collaborate and advocate for their industry. The first three groups are for those working in real estate, hospitality and childcare, and more groups will be launching throughout the year.
“As we move toward 2026, our priorities are clear: strengthen regional influence, deepen alignment between business success and community wellness, prepare for the historic global opportunities ahead,” the report said. “Our vision is a Snoqualmie Valley where businesses flourish, communities are connected and people feel they truly belong.”
