If you can relate to the sign outside—“Nothing to Wear,” the name of Laura Herro’s recently opened clothing boutique in downtown Snoqualmie—then Herro is ready to change that.
“Every woman says, ‘I have nothing to wear,’” says Herro, a recent Valley transplant from the Midwest.
Pointing out dresses, yoga wear, then picking up a black jacket, she explains, “this is something you can wear every day, if you’re a businesswoman or a stay-at-home mom.”
This is Herro’s first Valley shop. She ran a clothing boutique in Iowa City, Iowa, and operated a children’s boutique, “Sweet Pea’s,” before moving to Ames Lake about two years ago.
Herro wears the exclusive line she carries, Hardtail, herself.
“You can dress it up or down,” she says. “My daughter could wear this and so would I.”
“It’s comfy, casual couture,” she says. “Even if you don’t do yoga, you can dress like you do—and be fashionable.”
The Snoqualmie store started last winter after Herro saw how popular spray-tanning was with her own daughters and their friends. She wanted to try it with her own business, buying a SunFX professional spray-tanning booth that uses a natural product. Her daughters’ friends and their moms started checking out the tan and clothing services.
“I could relate to all ages,” says Herro. All three of Herro’s teens help her at the shop, Taylor, Abigail and Emma.
When it comes to her service philosophy, Herro explains she’s been in the customer-service industry for more than 20 years.
“I love working with women and making them feel good about themselves,” she says.
“I started this just to be closer to my family, and try to find my niche here,” added Herro. “I would love to be successful. I’m just taking it as it goes.”
• Nothing to Wear is located at 8150 Railroad Ave; call the business at (425) 831-0431. Hours are 9 a.m. to 5 p.m. Tuesday through Saturday, with spray tanning offered during store hours or by appointment on evenings and off-hours.
Above, some of Nothing to Wear’s selection of Hardtail yoga clothes.
Left, Taylor Herro shows off the Sunstation spray tan booth.