Snoqualmie Casino and the Seattle Seahawks officially form advertising partnership. From left: Casino chief marketing officer Stanford Le, Casino CEO Brian Decorah, former Seahawks player Randall Morris, Seahawks senior VP of revenue Amy Sprangers, and director of sales and corporate partnerships Gina Martinez Todd. Courtesy Photo

Snoqualmie Casino and the Seattle Seahawks officially form advertising partnership. From left: Casino chief marketing officer Stanford Le, Casino CEO Brian Decorah, former Seahawks player Randall Morris, Seahawks senior VP of revenue Amy Sprangers, and director of sales and corporate partnerships Gina Martinez Todd. Courtesy Photo

Snoqualmie Casino forms advertising partnership with Seattle Seahawks

The Snoqualmie Casino and Seattle Seahawks have announced a new advertising partnership.

The Snoqualmie Casino and Seattle Seahawks have announced a new partnership, letting the casino use the Seahawks logo and markings for advertising. The partnership will allow future collaboration.

The partnership between the Snoqualmie Casino and Seattle Seahawks is a seventh of its kind in the country and the first for the Seahawks.

In May, the Supreme Court of the United States voted 6-3 against the Professional and Amateur Sports Protection Act (PASPA), a 1992 law preventing legal sports gambling across the country. PASPA excluded sports lotteries in Oregon, Delaware and Montana, and licensed sports pools were exempt in Nevada.

After the Supreme Court made the change to betting laws this year, the NFL updated its own regulations to allow teams and casinos to form partnerships and allow the use of NFL trademarks in casinos and advertising.

Brian Decorah, CEO of the Snoqualmie Casino, said casinos have historically had many restrictions in advertising with the NFL and NFL teams. In the past three to five years, Decorah said, the NFL had somewhat changed its position as it became supportive of daily fantasy sports and paid competitions run by companies like DraftKings and FanDuel. Support for daily fantasy sports helped pave the way for the repeal of PASPA, he said.

A lot of tribal gaming law is based on laws enacted by the state of New Jersey as they have implemented heavy regulation to ensure organized crime was kept out of gaming, Decorah explained.

After the change in NFL regulations this summer, Dallas Cowboys owner Jerry Jones announced the first NFL and Casino partnership between WinStar World Casino and Resort and the Dallas Cowboys. The partnership between Snoqualmie Casino and the Seahawks soon followed.

About a week after Jones’ announcement, representatives from the Seattle Seahawks called Decorah to ask if the casino would be interested in discussing partnerships. During the ensuing few weeks a deal was formed.

Decorah said there will be a larger presence of the Seahawks brand at the casino and in the promotional advertising going forward.




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Don C. Brunell is a business analyst, writer and columnist. He recently retired as president of the Association of Washington Business, the state’s oldest and largest business organization, and now lives in Vancouver. He can be contacted at thebrunells@msn.com.
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