Carnation businessman shares successes in new book

After 50 years of what he calls "business adventures," Carnation entrepreneur Jack Fecker is looking to the future. His latest book, "Becoming a Creative Entrepreneur: Your GPS to Business Success," distills the lessons he's taken from past successes in the Seattle area, into the advice, tasks, and rules today's entrepreneur will need to be successful in the future.

After 50 years of what he calls “business adventures,” Carnation entrepreneur Jack Fecker is looking to the future.

His latest book, “Becoming a Creative Entrepreneur: Your GPS to Business Success,” distills the lessons he’s taken from past successes in the Seattle area, into the advice, tasks, and rules today’s entrepreneur will need to be successful in the future.

“I’m not interested so much in being in a bookstore,” Fecker said. “I want to provide the book for the next 20 years of business.”

Drawing from his experiences running many businesses, most of them successfully, as well as his extensive reading, Fecker speaks confidently on the future as a whole.

“There have been a lot of books on management, but we’re not going to have management in the future,” he said. “People are going to manage themselves…. We’re going through a huge transformation in government, education, religion, medicine and law.”

Business is also being transformed, he says, but future entrepreneurs will still do the same legwork that Fecker did to start a new business, if they want to be successful. Whether he launched a nightclub (Seattle’s Blue Banjo), opened an ice cream parlor (Farrel’s), started restaurants (The Breadline, Yonny Yonson’s), or began a commercial painting venture, Fecker said he did his homework before opening the doors, understanding target market demographics, competitors, and so on. Even major chains do this work, he said, because “doing the research is real important before you open a business.”

Next, apply some creativity to your business idea. Fecker loaded his book with stories of the innovative (and inexpensive) promotions he developed, the ways he obtained financing, the partnerships he formed, and how he came up with the “10 Unique Factors” which gets its own chapter in the book.

Most businesses can name one or two things that make them unique, he said. Naming 10 of them can be difficult, but Fecker did it for each of his own businesses before opening shop.

“If I have 10 unique things, nobody can touch me in the marketplace,” he said.

Fecker’s book offers start-to-finish advice and encouragement on launching any type of business. He also offers personal coaching sessions, makes keynote addresses, and has co-developed a series of entrepreneurship classes for those interested in starting their own businesses, all while still running his own painting business, for which he plans to double the revenue next year.

“One of the things I want to do is help other people in their businesses,” he explained.

• The book “Becoming a Create Entrepreneur: Your GPS to Business Success” is available at Borders and Barnes & Noble bookstores and through Jack Fecker’s website, www.becomingacreativeentrepreneur.com.