In today’s Valley Record, we’re asking you, our readers, to tell us what you want from your local newspaper.
This week, we’ve begun a market research survey to help us continue to re-shape our product, and also understand how the Valley does business. It will also help us creatively partner with our local businesses and other regional advertisers to foster a strong local economy.
Working with the Valley Record in our market research survey is Pulse Research of Portland, Ore., an independent firm that works with print and online media and with small to medium retailers nationwide.
Share your views with us, and you will be entered for a $1,000 cash drawing and a $500 gift certificate for Fred Meyer supermarkets. The survey is on our website, www.valleyrecord.com, and will provide valuable feedback to the Valley Record news and advertising staff: What do you enjoy about your newspaper? What would you like to see changed? How can we better serve the communities of North Bend, Snoqualmie, Carnation, Fall City and Preston?
The survey will also help our local businesses better market their goods and services to our loyal print and online readers. Questions include reader preferences for hyper-local news and other media; consumer preferences for local and regional shopping; household purchasing plans for goods and services; your family choices for entertainment and travel; and basic household demographic information.
Thanks in advance for logging-on to our website and taking the readership and marketing information survey. All responses will be confidential. The results will help us continue to chart a bold course for the Snoquamie Valley Record both this and next year, and will be of great guidance as we sail into our second century in 2013!