Please hold your applause till the end | Publisher’s Note

The Snoqualmie Valley Record will be moving back to a paid newspaper effective July 1.

Eric LaFontaine

Eric LaFontaine

When I entered the publishing business in 2007, I quickly recognized that the older traditional model of running a newspaper was severely flawed and would eventually fail. The focus was on the product itself, not the audience it reached. It became apparent that unless we, as publishers, began prioritizing readers rather than advertisements, our business model would continue to suffer.

Fast-forward 11 years later and this audience-driven strategy is stronger than ever. It’s not about the number of newspapers you distribute; it’s about the audience who reads it and how it applies to them. Audience engagement will also be very different depending on the type of news being consumed. If it’s thrown on a reader’s driveway, it’s a different engagement than if the reader is paying for it.

Even though we have a tremendously talented group of journalists in the field, it’s challenging to be both relevant and connected with a community when you drive through neighborhoods and throw your newspaper in driveways. Which leads me to the purpose of this editorial: the Snoqualmie Valley Record will be moving back to a paid newspaper effective July 1, 2018. Please hold your applause till the end.

This huge shift in the way we cover the news will have an enormous benefit for both the communities of Snoqualmie, North Bend, Carnation and Fall City. Our new vision (audience drives digital, digital drives print) allows us to better leverage our editorial team across the entire region. And with better leverage comes better storytelling and a weekly newspaper that’s no longer thrown in your driveway, but delivered in your Friday mail.

Rather than re-reading the last sentence, let me repeat that – your weekly Snoqualmie Valley Record will no longer be thrown in your driveway, but delivered to your mailbox (should you so choose). You may now applaud.

As we invest more resources into publishing a better product, I ask those who value their community newspaper, whether it is a print version or a digital replica, to meet us in the middle and subscribe to the Snoqualmie Valley Record.

You’ll get 52 weekly issues, dry and delivered in your mailbox by the United States Post Office. You’ll get unlimited access to seven Eastside newspaper websites (including Valley Record, Bellevue, Kirkland … etc.), including an (electronic) e-edition for each of the seven publications. All of this for less than a latte a month.

All that remains is your commitment and $39.

To the 11,263 current readers, I extend an open invitation to subscribe. It’s as simple as sending me an email me at ( with “sign me up” in the subject line and I will personally assure you begin receiving your weekly Snoqualmie Valley Record July 1. Or visit if you’re too shy to email the publisher of your community newspaper.

Whichever option you choose, we look forward to re-connecting or making a new connection as your weekly source for what’s important to your community. Feel free to stand and applause when you feel it’s appropriate.

More in Opinion

When we ban books | Windows and Mirrors

What message does it send when certain stories are censored?

Letters to the Editor, Oct. 12, 2018

District 8 race opinions; Criticism of President

It’s time for back to school and back to basics for recycling

With a little help from the “Three Rs,” we can reduce the environmental impact of back-to-school shopping.

The default in our own stories | Editorial

Senior editor Samantha Pak reflects on what representation in media means to her.

No excuse for fake news rhetoric | Editorial

Journalists are being tossed into the anti-media waters being chummed by President Trump and others.

Pak headshot
Freedom to feel safe | Reporter’s Desk

Let’s not forget that July 4 is a day that celebrates the freedoms we have in this country.

Just add water | Editorial

Since 1913, the Valley Record has been one of the threads that bind this Valley together.

Summer — and summer reading — is finally here | Book Nook

The theme this year, Libraries Rock, includes a line‐up of programs and activities for all.

State Dems may abandon caucus chaos in time for 2020

Washington also is considering becoming more significant by moving its primary to early March.

Taking the guess work out of recycling | Guest Column

Waste Management Recycle Corps working with local businesses, residents this summer.

Signature of registered voter is a coveted commodity

The competitive nature of the initiative and referendum season now peaking in Washington.

Photo by Matt Phelps
President, governor or retirement — only Inslee knows his plan

What we do know is that he’s off to Iowa in June to deliver the keynote address at a party fundraiser.