Judge rules Value Village deceived customers

The King County judge found the company misled customers into thinking it was a charity.

  • Friday, November 8, 2019 3:30pm
  • News

A King County Superior Court judge has ruled that Value Village used deceptive advertising, leading customers to believe the company was a charity or a nonprofit.

Value Village is a for-profit business with an annual revenue of $1 billion. The second-hand chain was served with a consumer protection lawsuit by Washington state Attorney General Bob Ferguson. Judge Roger Rogoff ruled that from 2009 to today, Value Village deceived customers.

The judge found that the company knew its advertising could deceive consumers based on marketing studies that it commissioned into thinking it benefited charities. No portion of any purchases owned by Value Village’s parent company, TVI Inc., has ever benefited charities, a press release from the Attorney General office stated.

“My office received numerous complaints from consumers who feel deceived by Value Village’s advertising,” Ferguson said in a press release.

A written order is expected next week for the lawsuit which was filed in December 2017. Damages and penalties will be assessed next spring.

Value Village runs 330 stores worldwide, and 20 in Washington state, including multiple locations on the Eastside.

More in News

A King County judge found the company misled customers into thinking it was a charity. Photo courtesy of the state Attorney General’s office
Judge rules Value Village deceived customers

The King County judge found the company misled customers into thinking it was a charity.

The Snoqualmie Valley Veterans Memorial recognizes all veterans from the Valley. Natalie DeFord/staff photo
Veterans Day recognized in the valley

Events celebrate local service members, past and present.

Mary-Lee Johnson’s North Bend Elementary kindergarten class of 1998 made a message in a bottle. It was found 21 years later. Photo courtesy of Mary-Lee Johnson
Message in a bottle found 21 years later

The bottle traveled over 3,000 miles; found off the coast of Bird Island 21 years later.

Snoqualmie Falls Candy Shoppe owner Marsha Harris poses after enrolling her business in composting services through a program offered by the City of Snoqualmie and Waste Management. Businesses can join the limited time assistance program through the end of the year. Courtesy photo
Local business composting campaign through end of year

City of Snoqualmie encourages sustainable practice.

Shelter opening late, needs donations for deficit

Missed grant has led to $50,000 in the red, could jeopardize services.

King County will challenge legality of I-976

County Executive Dow Constantine: ‘We must clean up another mess that Tim Eyman has created for our state, our region, and our economy’

Dariel Norris and Gene Pollard run for Public Hospital District 4 Commissioner Position 2. Courtesy photos
Norris leads in Hospital District 4 race

Preliminary General Election results.

Voters are narrowly rejecting affirmative action

The no camp on affirmative action is winning by just over one point.

Most Read