Snoqualmie gateways to be distinct from city logo, brand

Potential branding identities for the historic downtown, Kimball Creek or the Snoqualmie Ridge won't replace the Snoqualmie Falls-oriented official city brand now found throughout Snoqualmie.

Snoqualmie's proposed gateways are not a departure from the existing city brand, City Planning Director Nancy Tucker told the Valley Record. Snoqualmie Falls remains the main city brand and feature. It is seen on city vehicles, stationery, and on the city's wayfinding signs.

The city and local merchants met this summer to explore possible gateways for all three neighborhoods. Preliminary discussions looked at the possibility of tall, vertical elements to the gateways, which will draw attention to services .

"The idea is to allow each district to have a unique character and flavor," Tucker said.

Discussion of the gateways will continue with input from merchants. A designer will also need to be hired. Follow-up discussions have yet to be scheduled.

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