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Valley Record hires new advertising manager

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SNOQUALMIE - The Snoqualmie Valley Record was happy last week to hire from its own backyard.

North Bend resident Tom Moore is the latest addition to the team at the paper where he will be the new advertising manager.

While Tom said he is at home in the Valley, it took a couple trips across the state to get here. Tom is a Bellevue native who graduated from Sammamish High School in 1977. After stints working at Nordstrom and Puget Power (now Puget Sound Energy), Tom went to Washington State University, where he got a bachelor's degree in communications, developed a love for the Cougars and met his future wife, Kathy.

Tom graduated in 1987 and went right to work in broadcasting, working at Tri-Cities' NBC-TV affiliate, KNDU. He was the sports director for the station and did all his own filming, editing and writing for his newscasts.

"I was basically a one-man sports department," he said.

The work was fun but exhausting, and Moore routinely put in 70-hour weeks. In 1989, Tom and Kathy moved back to the Puget Sound area and lived in Seattle. Tom went back to work at Nordstrom, but also sold advertising spots for Seattle radio station KZOK.

After two years back home, Tom and Kathy packed up and went back to Tri-Cities, where Tom got a job with Cellular One, a cellular provider that eventually was bought by AT&T Wireless. Tom got to work at a little bit of everything at the company, from sales to managing dealer accounts.

"This was in the early '90s, so we really brought cellular service to that area," Tom said.

The Moores settled in Tri-Cities for 12 years, but started to miss their families. Wanting the small-town life they had grown to love in Tri-Cities, the Moores decided to settle in North Bend, which had a small-town feel but was also close to their families on the Eastside.

Tom first got a job at a mortgage broker in Bellevue, but he came to realize he missed advertising. He was talking to former Valley Record Advertising Manager Marie Everett, who now is part owner of Bella Vita Salon & Spa, about how much he missed the interaction of advertising sales. Everett knew just the job for him. After meeting with Valley Record General Manager Jim McKiernan, Tom started on Aug. 23.

"Business success in Snoqualmie Valley is based on developing personal relationships with business owners and managers," McKiernan said. "We at the Valley Record have always worked hard to maintain strong relationships with local businesses, and as the lone sales manager for us it is important the individual values those relationships as much as I do. Tom brings that level of commitment to Valley businesses and that is a characteristic that is hard to find these days.

"Another bonus is that he lives here and has a vested interest in the community; allowing him to get involved in many things, such as the chamber, community events and organizations," McKiernan added. "His experience in advertising effectiveness will definitely help many Valley businesses."

When they are not working, Tom and Kathy, who is the operations manager for the Silver Cloud Inn motels, closely follow their beloved Cougars and hit the trails of the Valley. Tom also tries to squeeze in a game of golf when he finds the time.

Most of the days, however, will be spent getting to know the people of the Valley and the businesses they have invested in. Tom said he took his new job to meet people and help their businesses grow. With that attitude, he should feel right at home at the Valley Record.

"I have always liked to support the community, wherever we have been," he said.

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