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Valley Living evolves into local entertainment guide

SNOQUALMIE - As the Valley continues to grow, so does the Snoqualmie Valley Record's Valley Living publication.

The latest incarnation will continue to take a monthly look at a local business and explore a Valley hike, but it will place greater emphasis on entertainment listings, including band schedules, happy-hour specials and meal deals. Also featured will be a new column spotlighting local night spots.

"We're real excited about some of the new features we're putting into Snoqualmie Valley Living," said general manager Jim McKiernan.

Valley Living began as Valley Values, a direct-mail piece "serving the greater Snoqualmie Valley with exceptional values" that was sent to area residents. In the beginning the issues were four pages, sent out as a broadsheet, which is the same size as a traditional newspaper. The Values section featured a look at a local business along with a historical story.

That format was expanded in 2001 to feature more content, including regional items of interest, and was changed to a tabloid size.

With the population of the Valley expanding, the staff at the Valley Record realized a change was needed to cater to the needs of the growing area.

When Valley Living is mailed the last Friday of this month to more than 13,000 households from Fall City to Snoqualmie Pass, the content will see several changes.

Visually the layout of Valley Living will be modified to have a softer feel. Fonts will be changed and information boxes included in many stories will give readers at-a-glance information to event basics such as time, date and location.

Each monthly edition will feature a large scenic, color photo of the Valley. With the help of the Snoqualmie Valley Historical Museum, the monthly issue will spotlight the "Then ... and now" feature. A historical photo of the Valley will be presented along with a present day shot of that same location.

In addition to the popular Julie's Journeys, which chronicles a local hike every month, Living will include a feature about a Valley resident. The Valley is full of interesting people, and the Living feature will work to highlight those residents who make the area a special place in which to live.

Perhaps the biggest feature will be the entertainment calendar anchored by a nightlife column written by Valley resident Jolene Kelly.

"I always thought that the perfect job for Jolene would be working as a cruise ship entertainment director," said McKiernan. "Well, this column gives her the chance to be the entertainment director for the Valley."

In addition, John Patterson, owner of La Cuscina and the Snoqualmie Inn, will be covering the topics of wine and food in his column.

If there's something you'd like to see in Valley Living or have a question about getting your business included in the entertainment calendar, please call (425) 888-2311.

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