Optiva names new sales VP

The Optiva Corporation in Snoqualmie recently named Jim Judge as

vice president of sales.

Judge will assume responsibility for Optiva's

professional (dental) and consumer sales

divisions. Prior to joining Optiva, Judge worked for

Playtex for 15 years, where he held several

sales-director positions. Judge is Florida native and will be

relocating to the Snoqualmie area.

"Jim's extensive packaged goods experience will be very beneficial

to Optiva as we continue to expand the Sonicare franchise," said

Jack Gallagher, Optiva president and COO.

Optiva, the maker of Sonicare sonic toothbrushes, was founded

in 1988 and has sold more than six million toothbrushes.

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