Business

Valley bike shop stays on track

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NORTH BEND - Those looking for the Singletrack bike shop in Snoqualmie will now have to pedal over to North Bend.

That's where the bike shop of four and a half years has moved in order to expand its showroom.

The new 4,600-square-foot store at 119 West North Bend Way moved in earlier this month. It's a move that owners Diane and Loren Morris hope will boost their business.

"We're able to display more inventory now," Diane said. "We now have a full road bike section, which is something we wanted to do."

Singletrack now has more clothing, bicycles, parts and Freeride items. But besides selling just about every bike-related item possible, Singletrack builds custom bikes and performs all types of repairs.

"A lot of people see all the new bikes and don't realize we fix bikes as well," Diane said.

The couple said the Valley is a popular cycling destination because of the mountains and many trails.

The two got into the bike business due to their passion for cycling. Loren Morris has been riding all his life and racing since 1984.

Singletrack has two racing teams, one for downhill riding and one for cross country that used to compete in the WIM Series (Washington, Idaho and Montana Series) but is now looking for venues closer to home as WIM caters only to the eastern side of the state now.

Every Wednesday night Loren participates in Wednesday Night Rides, meeting a group of local cyclists at various trails around the Valley at 7 p.m.

"It's a fun group, all ages come out," he said.

Those interested in joining the night rides can call the shop at (425) 888-4886 to find out where the group will meet. For more information visit the shop's Web site at www.singletrackcycles.com.

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